samebutgreen protects our oceans from plastic waste

For every order you place on samebutgreen, we collect 1kg of ocean-bound plastic.

Plastic collection since May ‘20

Previous years

12,265 kg
Show yearly breakdown

Current year

In Progress
5,940 kg
Status 5,868 kg so far
All data is verified by our track and trace OS. CleanHub is the first plastic credit system verified by industry leaders in auditing environmental impact TÜV SÜD, bringing a new level of transparency and rigor to the plastic credit market.

How waste management prevents plastic pollution

Two billion people in coastal regions don’t have access to proper waste management. Trash is either openly burned, dumped, or piled onto poorly managed landfills, destined to impact our climate. Waste management systems prevent trash from ever leaking into nature or being burnt under the open sky.
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Impact progress

Rainwater, wind and floods carry plastic waste from the land into the oceans. samebutgreen partnered with CleanHub to collect plastic waste before it can enter the most precious ecosystem on earth.

May 1, 2020

samebutgreen enables the safe collection and recovery of ocean bound plastic waste. The contribution supports clean environments and creates sustainable jobs in the global south.
Matching with the collection partner

May 1, 2020

CleanHub arranges the collection of plastic waste, that is bound for the ocean.

CleanHub promotes decent work and productive employment within its partner network and engages leading 3rd party auditors to ensure ongoing compliance.

Ongoing collection and sorting

Sreekanth runs the collection and sorting of plastic from the environment.

Sreekanth runs a plastic recycling company in the 2nd generation. When he is not engaged by CleanHub, he focuses on LDPE, turning milk pouches into hoses for agriculture.

Recovery live update

The collection and recovery efforts are in motion. Track here, how much plastic waste has already been recovered.


In Progress

Previous year
May 20 — Dec 21
12,265 kg
Current year
Jan 22 — Jan 23
In Progress
5,868 kg
5,940 kg

samebutgreen's strategy for positive change
Leaving no plastic behind, preventing food waste and continuously asking oneself, how can we reduce our footprint, are few of the samebutgreen principles for a better, future oriented relationship between humans and nature.
Waste reduction
The samebutgreen product range enables everyone to live a plastic-free life when travelling, but also offers a variety of sustainable options for everyday use.
Plastic replacement
If one orders samebutgreen products, they receive them completely plastic-free and wrapped in old newspaper for protection. Beautiful packing is however still possible, by only using brown paper bags. Apart from that, all suppliers of samebutgreen committed themselves to reducing plastic waste overall and to stop packaging products in plastic for shipment.
Why Plastic Positive
After reaching the goal of plastic and co2 neutrality, samebutgreen wanted to expand their efforts for a plastic free world. What convinced samebutgreen to join the Cleanhub movement was the measurability of the true impact.

CleanHub data & news

Live impact

samebutgreen is part of a large community of conscious brands that fund the recovery of plastic. This data shows the total amount of plastic that has been collected by Durga Plastic and recovered through CleanHub


1 month

1 year

samebutgreen’s Partner Hub

Durga Plastic

Community Updates

Read through the latest updates and stories from CleanHub & Durga Plastic


CleanHub empowers companies to take immediate responsibility for their plastic footprints. We connect ocean-loving brands with local communities, and facilitate the collection and safe processing of non-recyclable plastic. We understand the importance of proving impact, so we’ve built track & trace technology to provide evidence of how much plastic is collected, and where it ends up after we take care of it.

We choose recovery methods with the lowest environmental impact possible, and use our market position to enforce better working conditions for local workers.

80% of the plastic waste that ends up in the oceans is so-called flexible packaging or multilayer packaging, like chip packets, sauce sachets, etc. This material is either impossible to recycle or there is no demand from the market for the products (unlike water bottles which are commonly collected as they can be recycled, and so have ‘value’). Plastic that can’t be recycled is openly burned in small backyard fires or in landfills, or it is carried away into nature by the monsoon or strong winds. While we do collect all plastics, we focus on non-recyclable plastic to maximize our impact.

In order to stop ocean bound plastic, we need to significantly increase plastic recovery rates in high leakage locations. To achieve that, we empower communities around the world to cope with their own plastic waste, create incentives, develop waste management standards and foster local entrepreneurship. In our network of recovery endpoints we provide critical off-take agreements to safely treat plastic waste.

Plastic pollution is a global problem that affects us all. CleanHub is building a global network of local Collection Hubs in high impact locations to facilitate the collection and safe processing of non-recyclable plastic. We operate primarily in South (East) Asia which is the gateway for more than 80% of all plastic that enters our oceans. With your contribution we can reduce the mismanagement of plastic waste in these regions to eventually stop this environmental crisis.

Recyclable goods are sold for local recycling. Non-recyclables are sent for co-processing.

Co-processing refers to the simultaneous recycling of mineral materials and recovery of energy in the process of cement manufacturing and achieves a superior environmental performance as compared to landfill and incineration. For co-processing recovery we partner with Geocycle.

To learn more, read our blog - What happens to the collected waste

Plastic neutrality means that for every amount of plastic created, an equal amount of plastic waste is retrieved from the environment to be appropriately disposed of - either recycled or repurposed.

We work with brands to calculate their plastic footprint and recover the equivalent amount from the environment in high leakage countries, such as Indonesia or India. Some brands want to go further and recover more plastic than they emit, earning them Plastic Neutral + status. . Every contribution directly prevents plastic from entering our oceans and supports the development of local waste management infrastructure.

To stop plastic from entering the environment, we need to get to a point where the material is collected as close to the consumer as possible, and intercepted before it can reach the ocean. The majority of our plastic efforts are door-to-door collection or other smart ways to aggregate waste in one point. We also finance projects with passive technologies that catch plastic in rivers. The smallest fraction of plastic stems from beach cleanups or is directly sourced from the ocean.

Recovering plastic from the environment involves three distinct operations. Firstly the collection of the plastic, secondly the sorting of plastic into its unique types and thirdly the safe and final treatment. We digitize the recovery of ocean bound plastic from start to finish.Our Hubs use our technology to track the full collection process, which means we can verify every piece of plastic that is collected and what happens to it after we take care of it.

Watch this video to see how it works

We choose the best recovery method according to three steps. Firstly, available recovery options are ranked according to the waste management hierarchy, i.e. Recycling > Energy Recovery > Landfill. Secondly, we rank all options on the basis of life-cycle assessment results that determine related Co2 emissions. Thirdly, all recovery options are ranked by their level of technology and safety. CleanHub only works with recovery companies that operate according to the European code of conduct.

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